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Why is an understanding of popular culture relevant in a business environment and in your present and future career?

Understanding what drives popular culture is critical for any business and is an integral part to excelling in the workplace.

In a business environment, understanding popular culture is very important when creating an effective Marketing Plan. When a company looks to implement a Relationship Marketing Plan, with the goal of increasing revenue, it is important to learn all about your customer, including what they like, what interests them most, annd what their needs are. These key factors to effective Relationship Marketing startegies are all influenced by Popular Culture. For example, Wendy's Restaurants wants to try to outsell a new Fast Food Competitor in the area - Jack in the Box. After conducting surveys, and focus groups, Wendy's learns that most of their repeat business comes from consumers in the mid-30's age range. Studies show this age group is very concerned with fitness and exercise, so Wendy's starts a fitness program to attract more interest from this age group! Wendy's also decides to hire more employees in the same age group and creates a similar program for employees to participate in. That's all it takes to use popular culture to improve business and improve employee morale with one plan of action.

This example just further proves that Popular Culture is a powerful under current of our society.